Rakuten Rewards 2018 - 2021
Delivered brand and marketing creative across digital, social, email, and print for a large-scale consumer platform. Supported cross-channel campaigns with a focus on scalability, brand consistency, and performance-driven design, and executed weekly promotional and product marketing initiatives including referral programs and multi-network display advertising to drive user acquisition and engagement.
Q4 2020: Feel The Joy campaign photoshoot
Credits: Client - Rakuten, Creative Director - Jason Lehigh, Art Director - Meg Tiffany, Copy Director - Ben Rhau, Photography - JonPaul Douglass and Wes Sumner, Props and Art Department - Billy Wesley, Wardrobe Stylist - Turner Turner, Post Production - NeedPost, Design and Copy - Darren Domingo & Alice Lin
Refer a Friend: Visual Refresh 2021
Owned & Paid Media, Email, In-app, Social, Lifecycle
Member Year In Review Email 2020
Annual user engagement and marketing email with dynamic content.
Member Year In Review Email 2019
Annual user engagement and marketing email with dynamic content.
Cash Back for Change: Launch Visual Identity 2020
Owned & Paid Media, Email, In-app, Social, Lifecycle, Partnership Site
Weekly Promos: Black Friday in July 2019
Owned & Paid Media, Email, In-app, Social, Lifecycle
Weekly Promos: Fall Essentials 2019
Owned & paid media, In-app, Social, Lifecycle
