Led and mentored a team of designers delivering B2C brand campaigns and always-on creative across owned and paid media. Directed Tier 1 campaigns from concept through production, partnering with Marketing, Product, Growth, and Engineering to deliver user-centered solutions. Streamlined creative workflows to accelerate launches and executed end-to-end creative across social, lifecycle, in-app, and experiential touchpoints, contributing to increased engagement and conversion.
NYC Adult Recreational Legalization 2021
OOH
Owned Web, Email, Social, Event Activation
Owned & Paid Media, Email, In-app, Social, Lifecycle, Partnership Sites
Pride Campaign 2021: Visual Guidelines
Owned & Paid Media, Email, In-app, Social, Lifecycle, Event Activation
Brand Evergreen Campaign 2021
Owned & Paid Media, Email, In-app, Social, Lifecycle, OOH
Brand Evergreen Campaign 2022
Owned & Paid Media, Email, In-app, Social, Lifecycle, OOH
Holiday Campaign 2021
Owned & Paid Media, Email, In-app, Social, Lifecycle, OOH
Feature Release Email - QR Code Announcement
Email Layout Refresh 2021
2021 Data Report: Cannabis in America
Art directed a 2021 U.S. cannabis sales report with Absolute Magnitude, shaping visuals and guiding brand assets to deliver a clear, on-brand, and engaging data story.
